Have you thought about carrying out a search on the Trademark Register before you register you business, company or association name?

Also, if you could access reliable help to protect and secure your business name today for tomorrow night’s sleep, would you?

TradeMaze® offers you a step-by-step process to assist you through the bureaucratic maze to secure your business trading name and your trade mark.

Contact TradeMaze® for assistance with registering Australian and international trade marks.

Did you know:

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Why you need to think carefully about your business or company name.

Just think about this ..

All those hours, days and months of inspiration, of formulating a great business opportunity, the planning, the thorough research, not forgetting the taxation requirements, and on and on. And somewhere in amongst all that you must register the business name with the state Business Names Office with the ultimate beliefthat once registered, no one can take it away from you.

Then, after all that hard work, and totally unforeseen, another business or company owner who happens to be using a word, or symbol which is the same or similar to the one within your business name, could send you a "cease and desist" letter demanding you to stop using their trade mark as your business name. They may advise you that as you are using their trade mark and if you continue to use it, legal action may be taken against you. After establishing your business, how would you feel?

After all your aim is, naturally, independence and immense pride when it is finally up and running and, eventually, earning a decent income. It takes much of your time, energy and, of course, money. All that,could be all be undone so easily simply because you were unaware of the potential legal traps when you, unknowlingly use someone else’s trade mark in your business, company or association name.

Think of the expense involved in the amendments to the stationery, the signage, the business name change, etc, etc if you were forced to change your trade name .

At TradeMaze® we understand the legal and the bureaucratic regulations and complex maze when setting up and continuing a business in Australia.

Fortunately, there is a way of preventing and avoiding such a potentially legal nightmare. But first it is critical to understand that registering your business/company name is simply just that - registering the owners of that business or company.

Remember ...

Only a trademark provides you with ownership rights.

Quick example:

If I asked you to think of a company that makes swimwear, the word SPEEDO® may come to mind. Now, the owner of that trademark or brand name, is Speedo Holdings BV (a Dutch company) who owns and registered the trade mark SPEEDO® in Australia (and elsewhere). Although it forms part of the company name, it is only the word "speedo" which is used in connection with clothing and thus distinguishes the clothing from other clothing in the marketplace. Basically, this is the difference between a business/company name and a trade mark.

In other words, although the Business Names Office would allow another similar name, such as, SPEADO Holdings, to be registered as a business name, the Trade Marks Office at IP Australia would not allow the same or similar word such as SPEADO to be registered as a trade mark and used in connection with clothing. This is because is clearly deceptively similar to the registered trade mark, SPEEDO® - meaning that it sounds the same and thus would cause confusion in the marketplace.

Still sound confusing? Why not contact TradeMaze® to assist you in not only filing and registering your trade mark but in developing a suitable trade mark for your business or organisation? We take the frustration and the potential expense out of obtaining suitable protection for your trade mark from potential infringement which will save you a great deal of time, energy and expense.

 

Remember, if you infringe another's trade mark proprietary rights, that is, using their trade mark(s) whether intentionally or not, without their permission, it may cost you thousands of dollars, or even your business sometimes more. So to prevent that happening, why don't you let TradeMaze® assist you in protecting your mark in the marketplace.

Important Disclaimer: Although Trademaze® has the expertise and the experience to assist you in developing and filing your trade mark, we cannot offer any legal advice. However, we can certainly assist you in finding the appropriate legal advice.